Homework Assignment Example | Topics and Well Written Essays - 750 words

Homework - Assignment Example Cadenas sales force is likely to be unenthusiastic about the value-in-use pricing strategy. This is because, by using the cost plus pricing strategy, they would sell more since the PESA would be provided for free. This would encourage more customers to buy the servers since they will be provided the extra application for free. Nevertheless, they would also be encouraged to sell using the value-in-use pricing strategy since it will it offers a higher price thus a chance to a bigger commission (Bharadwaj and Gordon 4-6). Therefore, Jowers would recommend that the sales force should undergo training in order to comprehend and sell the value of PESA effectively. This will be achieved by convincing consumers that the represents higher productivity and greater savings. In the beginning, consumers will likely question the company’s reasoning in deviating from their tradition approach of providing such performance enhancing tools like PESA for free. This is one of the most difficult tasks that are associated â€Å"Atlantic Bundle† pricing. Therefore Atlantic Computers should strive to demonstrate to their consumers that PESA fundamentally quadruples the number of usual and basic TRONN servers. Additionally, they will need to emphasize that the tool will provide a saving aspect depending on the number of servers being purchased as well as saving on other costs. It is also imperative to ensure that they continue to providing excellent after sale service to encourage loyalty (Bharadwaj and Gordon 5-7). It is projected that the â€Å"Atlantic Bundle† will take approximately 4% market share. Therefore, it is improbable that Ontario will have any concerns at that particular time and would likely not take any counteracting measures at the new product entry in the market. However, Ontario is likely to take two to three years before

Personal Skills Assignment Example | Topics and Well Written Essays - 1500 words

Personal Skills - Assignment Example Transferable Skills of Time Management: Transferable skills of time management reflect the way in which an individual can plan all his due projects to be submitted within time. Certain tasks are related to specific objectives and thus need specific scheduling. Using the right technology, materials and facilities for the tasks to be completed at the right time is essential. It is also needed for an individual to be self-dependent doing his own work on time as well as making scheduled plans for his team reflecting effective leadership and management. The progress of the tasks needs to be monitored as part of the scheduling process and one need to be persistent in his performance (Ellis 2012). Thus these are the transferable skills that enable individuals to manage their time effectively in order to complete and deliver all necessary tasks and projects on time. Working With Others: While completing higher education and later on carrying on with the career life, one needs to have certain interpersonal skills, particularly when they have to work along with others either as team or at the workplaces. Skills of communication are extremely essential for this purpose. It is essential to interact effectively, listen to others such that one can be accepted well in the workplace benefitting the timely completion of tasks along with healthy relationships in the workplace with all. Powers of goof communication and negotiation are certain interpersonal skills that one needs to develop in order to be successful within an organization, and such skills are initially developed at the higher education institutes (What are Interpersonal Skills? 2013). Use of ICT and Managing Learning: Information and Communications Technologies (ICT) has become extremely vital in present day learning and education. With ICTs the modern system of learning and education has developed significantly, thereby developing the ways in which individuals can learn and manage their learning. With information technologies, the traditional forms of teaching are available in the classrooms but along with that the benefits include making notes and study structure available online such that students can access them even when they are not in classrooms. Also, since internet has its widespread use in the present day world, with ICTs involved in learning management, students get the facilities and opportunities to learn and utilize the use of internet technology before they enter the professional life. Thus it helps to manage the learning process of the students without affecting the classroom based teaching (Punie, Zinnbauer and Cabrera 2008). Academic Skills: Different academic skills also develop students. Individuals need to learn how to identify and choose the correct information and sources for their learning to be more effective. For this students need to make use of internet sources as well and carry out detailed research to identify the right sources for their learning. This is also a part of the transferable and interpersonal ski

Business Model Essay Example | Topics and Well Written Essays - 2250 words

Business Model - Essay Example The business model was developed through though an integration of both creativity and innovation skills as shown in the appendix. Each of the group members was required to suggest a noble idea that would help in developing a business model suitable to solve the challenges facing the future development of the company. The ideas were merged to develop the model. The ideas suggested by the members were based on a number of factors. One of the factors is that the suggestions had to be focused towards managing the stability of the airline. Another aspect of the ideas is that they were supposed to conscious of the discontinuity aspect of the overall business strategy of the company. The members were thus supposed to possess personal experience and skills in the business in order to suggest ideas that had the ability to manage strategy discontinuities in the process of implementing the strategy. The ideas were also dependent on the ability to maintain and manage patterns arising in the indu stry due to technological and market-driven needs (Chen, 2009). This is the final business model was supposed to create an environment that balances several strategies necessary for the growth of the company. The last factor is that the ideas were dependent on the ability to balance changes in the industry facilitate continuity and growth of the business. An effective business model should have the ability to determine when to replace redundant strategies with new strategies in the implementation of the model. The processes involved in the creation of the business model were thus suitable in developing a model that had the abilities to initiate radical changes in the company and promote the future growth of the company (Chesbrough & Rosenbloom, 2002). Evaluation of a business model This section entails an evaluation of the business model including its ability to promote the future growth of the company. The evaluation is based on a comparison between Quasi-charitable provision and E -commerce business models. The evaluation thus involves a comparison between the Quasi-charitable provision of a service project and introduction of e-commerce in the company’s booking system. This is because Quasi-charitable provision of a service project is not viable in the long-run and does not consider the issues of emerging markets (Michael & George, 2006). The analysis will consist of an overview of the SWOT analysis of the two models. Quasi-charitable provision of a service project or business model Overview The model will be effective in addressing the challenges in business growth,

Social Democracy: Healthcare in the UK

Social Democracy: Healthcare in the UK Social democracy is one of the political options within the ideological spectrum in Great Britain that aims to serve the citizenry and meet their social needs. T.H. Marshall (yr) suggested that citizens have legal, political and social rights and the human rights European Convention (1988), explains the need for social policy in Britain. Ants (year) as social creatures express the positive perspective of organisation in achieving objectives through collective intelligence. This algorithm complements government policy issues in identifying solutions to the challenges of the human race; expecting ideal outcomes toward better living, of which health care is relevant.. The outline of this essay on Social Democratic perspective aims to examine the historical development and changes, the general impact on the development of social policy and how it has affected Social Policy on health; health care provisions and hospital care focused on paediatrics. The socialist democracy is an ideology that advocates an egalitarian society mainly through welfare system by progressive taxation. The core of social democracy is redistribution of the wealth of the nation by making responsible provisions for the needs of the people especially the less privileged. This attitude originated from the Fabians beliefs in the period of as advocated by such writers as. An identification with the opinion that exploitation of the working class has made and contributed to their poor background and position relative to their services by way of labour, some classes had benefited from their situations and reasonably a relief of such plights would make for a fair society as argued by Titmuss (1974) and Crosland (1965). Expertise for administering such services through paternalistic and elitist ideas would be welcome; this delivered the welfare system re: Beveridge report (1942). Reformation was preferred to revolutionary approach of the radical Marxists to promot e peace and stability. Capitalism as practised by the New Right perhaps produced negative impact within the society of which inequality is one of such weaknesses and in order to stop its widening gap a socialist democratic government needed to intervene. The above underscores the elitist thinking in the 20th century and the bedrock to the influence and development of Social Democracy in Britain and subsequently to the works of Sir William Beveridge and John M.Keynes. Sir William Beveridge aruged in his report the aim and an objective of the Welfare System after the war, was to defeat the five giants which were the bane of the society; disease to be eradicated by the creation of the NHS, Squalor-housing scheme through local authority, idleness-creation of employment, ignorance-an educational system and want-provision of social security system. Funding was by compulsory national insurance contributions into a common purse and from which people social needs could be met. John Maynard Keynes an economist provi ded the economic theory that bankrolled the welfare system contrary opinion challenged his full employment reality and vision, which has never materialised. The first health system with three health care principles, firstly meeting every ones medical needs, free at point of service and based on need rather than ability to pay. Health care included; Hospital care-distinguished into; acute which covers full range of medical specialties and long stay which includes psychiatric care and nursing care whilst primary care covers hospital care which include basic medical treatment and non hospital care, also related medical professions like dentistry, optics and pharmacy the third aspect involves domiciliary health care (home nursing). Public health -includes preventive medicine and conventional health services like housing, water supply sewerage and food hygiene. The National Health Service Act 1946 legally created the NHS which took effect from 5th July, 1948 with Aneurin Bevan as the Hea lth Minister under Prime Minister Clement Attlee of the Labour party. ( this needs to come The Emergency Medical Services (EMS) employed doctors and nurses during the war to care and cater for the injured which encouraged building up of the national services but considerable opposition came from the British Medical Association (BMA) concerning GPs working for state health centres. The pretext, David Lloyd George introduced the national Insurance act in 1911 which catered for the medical care of the worker excluding his family members, an option favoured by the BMA for commercial gain. The church, community and the voluntary sector involvement had earlier through charity supported the disadvantaged and less privileged citizens in meeting medical care. The NHS developed under reforms when by 1956 the financial strain on the NHS started to show which facilitated charges for prescriptions and the growth and development demanded reforms and restructuring of the institution. Internal Markets and NHS Trusts encouraged competition. Further reformations saw the strengthening of the internal market introduced by Thatcher by the Blair government as a result of rising costs of medical technology and medicines in addition to the demand of an ageing population socially aware of the benefits of health care delivery and the impact on quality of life. Outsourcing of medical services, fund holding ,choose and book, governance, staff, budgeting and I.T. innovation(NPfIT) which is claimed to be the biggest single project and estimated for  £30billion is an overrun of both budget and time frame, these are just are few of ongoing plans and reforms within the mega -NHS. The neo-liberal economic approach of internal markets was unavoidable in view of the spiralling budget of the NHS but still maintain the social democratic values of sustaining the growth and development of the health care system. Most hospitals prior to 1948 had been damaged by the wars e. g .; St. George and Paddington hospitals were in a bad state of repairs and lacked diagnostic facilities, pathology and radiology and operating theatres. About 16000 were dying of rheumatic heart disease and 5000 new cases among children and adolescents yearly. Diagnosis, prognosis and treatment depended on availability of bed and were admitted at an advanced stage of their disease due also to inexperience and limited facilities. Mental hospitals could not cope with the number of the mentally ill and or handicapped. NHS birth assimilated 1143 voluntary hospitals with a total of 90000 beds and1545 municipal hospitals and 390000 beds. It became apparent to develop specialist services accessible by the populace that led to the establishment of 12 teaching hospitals and special hospitals like Great Ormond Street. Research and development became necessary and this had an impact on the work of the NHS and contributed significantl y to the success of treatments as aided by improved training of medical staff, Post Graduate Medical School at the Hammersmith Hospital influenced scientific research and a host of other pragmatic factors. In addition, investments were made for new infrastructures and hospital buildings to modernise the NHS. Great Ormond Street Children Hospital e.g. has experienced tremendous changes after 1948, one of which is the provision of specialist services as a national paediatric hospital. Social democracy has evolved in contending with contemporary issues of economy, equality, social justice, political economy and others that have shaped and revised its ideology in recent times especially the Labour Party which has shifted to centrist left and neo-liberalistic economic style. It redefined the relationship between the state and the people therefore, according to Althusser (1970); to structure the society and become a controlling symbol but critiques like Bailey and Brakes (1979) highlighted the need to challenge the oppression through community empowerment. Beveridge and Keynes reforms have been criticised as a smokescreen (masking) to the real obstacles of social functionalism, discrimination and racism prevalent in the society which required attention. Why health policy? Britain engaged in the Boer war of 1899 to 1902 which evidenced the state of health of the citizens as a third of the recruits were unfit and there was need for the state to intervene and improve the nations health. The paradox is represented by sending men to war exposed them to risks of death or casualty whereas, improving healthcare increases life span through better quality of life, presumably the art of governance requires painstaking decision- making striking a right logical-balance(this needs to be supported by a theory or empirical evidence). Because out of the debris and ruins of the world wars came the birth of the NHS, one of the most ambitious political and social human creations from cradle to grave in the words of G. Rivett . The post-war period raised the important policy issue of how to respond to the issues of health? The policies appropriate to the right physical and mental wellbeing that guarantees functionality of an individual and determines the quality of life they live as discussed in the functionalist approaches of Spencer (1897). Healthy life however is dependent on a number of factors amongst which is the standard of living besides genetic make-up. Chadwick believed in the 19th century poor health was traceable mainly to pauperism to which he responded by improving sanitation. Often there are major inequalities in access to health care relative to social-class, Tudor Hart (year) referred to as inverse case law; that people in the worst health receive the least services. The above identifies why there was need for a social health policy in Britain. The policy had a number of impacts during the last hundred years from the Beveridge report, the National Assistance Act 1947, 1950 Mental Health Act, 1970 Chronically Sick and Disabled Act up to the new right Freeman (1970) monetarist approach to the purchase of case in the emergence of the ; Mental Health Act 1983-which made changes in periods of admission and rights to challenge assessments and the way of community care. The Community Care Act 1990 affected changes that altered the arrangement between assessor and the purchaser referred to as care program approach and based on Hayek (1949) and Griffiths (1988) in introduced the notion of a cost effective approach to social democracy. Hospitals were decentralised and the market concept was introduced. Public services increased with provisions to access counselling and physiotherapy. The Community Care Act 1990 effected radical changes in social policy and health that altered arrangement between assessor and the purchaser referred to as Care Program Approach. The Care Program Approach of 1991 introduced the privitisatiion of state services with increases in taxes and a review of benefits and access to resources that relate to causes of mental illness. Research (by who) and improved diagnostic system assisted global cross ferlization of ideas. Development of information technology and infrastructures increased to meet medical demand as well as creation of employment for health related personnel which assisted career and education feeder programmes as introduced by the Griffiths Report of (1988) Partnership with private and voluntary organisations evolved and anti-smoking and smoking cessation policies were introduced as well as healthy living and obesity concerns. Presently as part of NHS, specialist services are provided to all without any charges apart from foreign patients. As part of emotional support for the parents of children hospitalised, free accommodations are offered as required. Services provided include heart surgery with a centre which was opened in 1950 and it is the largest cardiac centre and also the largest heart transplant centre for children in the world, this was impossible before 1948. Gene therapy is now available to treat immune related disorders and it is one of the three of such centres in the world. The Institute of child health which is a part of Great Ormond is a research centre for childhood illness besides the US. The vision of Dr Charles West became a reality with the opening of Great Ormond Street Hospital with just 10 beds with support from Charles Dickens, Lady Byron and Baroness Burdeff- Coutts (the richest woman in England, then) Queen Victoria was the first Patron and in 1989, Diana Princess of Wales became the President of the hospital. The variety Club was opened in 1994 funded by the Wishing Well appeal, by 2002, the hospital celebrated its 150th Anniversary .its motto being the child first. Its mission is to improve the health of children by being a leading centre of excellence in Europe for special paediatric services and research evaluation and education in child health. The Hospital is equipped with up-to-date diagnostic and treatment facilities and one of the very few Hospitals worldwide to provide a wide range of specialties on one site. It has about 31 departments with Harris International Patient Centre that caters for private patients whose treatments are funded by overseas governments and this is used to support the work of the NHS. Quality of service is of the highest standard, holistic with an undertone of compassion and human kindness, offering psychological and religious support where and when desired.Great Ormond is applying to become a Foundation Trust -this is a shift in policy that will give more freedom to develop its services while within the NHS but with more financial freedom and support of local people interested in its functions, progress and growth. The significance of the highlighted development is the importance the hospital is playing in the health care system of the nation, the values and the principles identify with the socialist democratic perspective and the laudable initiative of the NHS, had the BMA alternative of commercialised healthcare system been adopted, perhaps recent developments and growth would not have seen the light of day. The NHS concept has proved that collectivism has a humane approach and its union with the Keynesian economy of investment has a colossal capacity to meetin g the healthcare demand of the nation. In conclusion, collaboration not competition which is individualistic and exploitative symbol of neo-liberalism capitalist approach could have denied the experience of improved quality of life as well as the increased life span of this generation, not to mention the public awareness and the positive benefits of a free health care system, cannot be compared with any other in this generation our eureka. The Social Democratic perspective from which the Labour Party evolved has imbibed few neo-liberal approaches to compliment the many achievements the institution of the NHS has made despite its shortcomings. A threefold cord of ethical legacy created by democratic power, and being maintained by it (Banton,(1994) paraphrased).

identity article :: essays research papers

YOU ARE YOU Identities can be lost and found, despite their importance and significance. ANGIE SHUM reports on the changes that many people may experience and a guide to help prevent it.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Crà ¨me brà »lee can never be jello, YOU can never be jello.† When Julia Roberts stated this line to the vulnerable Cameron Diaz, in â€Å"My Best Friend’s Wedding†, she wasn’t criticising the pros and cons of food, she was conveying her opinion on being yourself. Crà ¨me brà »lee – a rich dessert containing chilled, custard with a caramelised topping, creating a delicious flavour as the smooth, creamy texture melts in your mouth. Jello – clear, bright, floppy and sweet or better known as jelly. How can crà ¨me brà »lee even be compared to jello? Crà ¨me brà »lee is crà ¨me brà »lee and jello is jello. Just like these desserts, humans should stick to being who they are. In spite of this many humans tend to be persuaded into the unfortunate direction of changing themselves to suit the needs and interests of others. Princess Fiona, from Shrek strived to be the perfect princess that any knight in shining armour would dream of. However, she was hiding a deep, dark secret – an ogre. Princess Fiona was in fact an ogre and she was hiding this side of her because she thought others would think she was ugly and repulsive. Nevertheless, Shrek, another ogre, discovered her inner beauty. Beauty that was far beyond appearances. As Helen Keller once said: â€Å"The best and most beautiful things in the world cannot be seen, nor touched†¦but are felt in the heart.† Changing yourself to impress others cannot only lead you to embarrassment, but it can also be a simple approach for flushing your own personality down the toilet. Lady Mary Wortley Montagu (1689–1762) once stated, â€Å"I despise the pleasure of pleasing people that I despise.† Most reasons people transform themselves are due to lack of self-esteem and yes, the big â€Å"J† word. JEALOUSY. This emotion may also lead to despising others and even hatred. So, in order to claim back your esteem, you attempt to be better than them. That is in terms of, looks, intelligence and personality, which then leads to competition with others. It’s very important for people to recognise their own identity and to grasp the importance of it. A perfect example of this is in the poem â€Å"Portrait† by Judith Wright. This poem gives a brief insight into a stereotypical woman’s► identity through a third person.

Learning Styles in the Educational Environment

Many people learn in different ways. Learning Styles are various approaches or ways of learning. There are three types of Learning Styles. People receive, process, and retain information by using visual, auditory, or kinesthetic methods. Visual Learners learn by using their eyes, often focus on the eyes, and body language, gestures and facial expression of their instructors. It is also common for visual learners to remain clearly focused on the material. Auditory learners, learn through listening. These individuals prefer to discuss materials and often pay close attention to the pitch, tone, words and speed of which teachers deliver their messages. Kinesthetic learning gives the need for a student to touch and feel in order to retain information. People who are a kinesthetic learner often become easily agitated due to their needs for further instruction and to physically get their hands on items relating to the material in front of them. Your environment can play an important role in all learning styles. Different environmental factors can affect the learning process in positive and negative ways. Some learners learn better when it is bright while others are bothered by excessive light. Other learners learn better when it is extremely quiet while noise and activity are important for some students. The temperature of an environment can play a role also. When someone is too hot or too cold they have a more difficult time concentrating and cannot learn the material necessary. It is important for an educator to provide the right environment. Some students have different learning styles but they may also have different environmental preferences as well. For an example, some students may like to study when the lights are dimmed, but others may find it difficult to see. Some students may enjoy playing music and some may find it distracting and not easily focused. In today’s society many people are utilizing online learning. Online learning allows students to learn in a distant or disadvantage location. A traditional classroom setting allows students to interact and exchange ideas. In the Quarterly Review of Distance Education (Fall 2006), â€Å"A study compared the effects student learning styles with Web-based learning (WBL) and traditional instructor-based learning (ILB) on student knowledge and satisfaction. Student knowledge and satisfaction were measured at the end of the courses as dependent variables. The Kolb Learning Style Inventory was used to determine learning styles. The results revealed that students' learning styles were statistically significant for knowledge when comparing Web-based format with instructor-based format. The results indicated students with Assimilator and Converger styles achieved better results with the Web-based format. Furthermore, this study found a significant difference in student satisfaction for learning with the Web-based format (p. 313-316). † There are a lot of disadvantages when it comes to learning styles for online learners. Such as, Students who attend online courses will be exposed less to auditory techniques than in a traditional classroom setting. Some course materials will provide you with as much visual and hands-on activities as necessary. In an online class there is a lot of passive learning done through reading text, listening to audio clips, and seeing graphics, but can only communicate through writing, email, and chatting. In the College Student Journal (Sept 2010), the article stated â€Å"there was a study that investigated the relationship between students' learning styles and their achievement in two different learning environments: online instruction and traditional instruction. The results indicated that a) students in the traditional learning group had higher, but not statistically significant higher, levels of achievement than students in the online learning group, b) a student's learning style had no statistically significant effect on their course grades in any of the two instructional methods, and c) there was no significant interaction between the learning style and instructional method. † Whether it is online or traditional when given a good learning environment most people tend to remember best by practicing the real thing. Next, a combination of doing and speaking about what we learn produces a high retention rate, followed by speaking alone. The interaction and delivery methods used in online classes are different from traditional classes. In Using Learning Styles to personalize online learning, Maria Zajac states â€Å"The results of a survey carried out at Warsaw School of Economics, where every semester up to 2,000 students attend online lectures, have shown that there are no significant differences between the grades that student get in e-learning courses and in traditional on-campus classes ([3] Dabrowski and Zajac, 2006). Although, some students indicated in a survey that e-learning methods are more convenient for them as they do not require, for instance, making notes during the lecture, which they perceived as a factor influencing their concentration, there was no significant difference between the final exam scores of those taking online and on campus lectures (p. 256). † If you are an auditory learner at which you learn best by hearing you may want to consider a traditional classroom setting. There are a lot of myths flowing around about learning styles. There is one belief that learning styles is not necessary to incorporate useful knowledge. Supposedly there is no credible evidence that learning styles exist. In the Myth of Learning Styles, (Reiner 2010), the author writhes â€Å"Students differ in their abilities, interests, and background knowledge, but not in their learning styles. Students may have preferences about how to learn, but no evidence suggests that catering to those preferences will lead to better learning (P. 32). The myth of learning styles is based on three premises: learning styles are intrinsic, learning styles can be assessed; learning styles can be matched to instructional styles. The myth of learning styles refers to the idea that teaching methods should be matched to students' unique characteristics. Although individualization is desirable, learning style assumes that certain learner characteristics are intrinsic when they may in fact be the result of experiential factors. As a result, teachers may inadvertently deny low-performing students opportunities to learn. Majority of students have more than one learning style. Students should think about their learning style to identify how they learn. Learning to relate to others in their own style is important in helping us understand others and why they react the way they do. Taking time to learn your learning style will improve the way you communicate with others. In conclusion, there are a lot of environmental factors that can affect the way you learn. Students need to take in account that there environment in which they are learning in plays an important role of how they process there information.

Imatron Case Analysis

Imatron Case Analysis By Team Synergy Problem Identification The Remote Imaging Division (RID) of Imatron is responsible for the development of a satellite camera to monitor environmental threats for the U. S. government. This project is of tremendous significance because it will provide future technology and profitability for Imatron. The project has a strict schedule to meet in regards to the requirements or else penalties will be placed on the company if the deadlines are not met. There appears to be conflicts of intra-group dynamics within the team as well as individual cooperation differences.The differences of opinion between Lovas and Bennett have become hostile and have alienated others within the group. The bitter relationship is threatening the entire project and has placed tension on Gary Pinto, who is running out of time and options in deciding the best application for the system. Pinto is aware of the dynamics surrounding the two main protagonists. He has been very consc ientious when dealing with the conflicts and is very accommodating to the entire group as they appear to be negatively affected by the conflict presented by the two individuals.There seems to be gossip and behind the scenes communication that is relating to the project. This appears to be causing more complications to the process. It also seems that the team is encountering social loafing because no one wants to get involved in the conflict between the two engineers. The lack of communication between the two leads, and their inability to work together, is resulting in unaccomplished tasks. Problem Analysis There are several underlying problems within this team. Bennett and Lovas are both unwilling to compromise and collaborate their designs which is holding up the entire project.The two engineers are very competitive because they both feel they are more knowledgeable than the other. Because of this conflict, team members avoid speaking up during meetings. They are being asked for in put by Pinto and they seem to be accommodating rather than giving their perspectives. During the meetings there are no open-ended discussions or effective problem solving. There appears to be divergent thinking happening but no compromise is being obtained. The biggest issue is the lack of trust within the team.Bennett and Lovas are unable to form an effective partnership due to this issue. The lack of trust could also lead the group to losing faith in Pinto because he has been struggling to fix this situation between Bennett and Lovas. With the lack of trust, it is more than likely that the perception of the abilities of the all three senior members is being questioned. All three of these problems directly correlate with each other. The correlation can be viewed in reverse. The lack of trust within the team stems from the feeling that Pinto cannot resolve Lovas and Bennett’s conflict.This distrust in the projects leader causes the lack of communication between members becaus e honest opinions could potentially lead to more conflict. These two problems are caused because of the two mechanical engineers’ unwillingness to see how each other’s input and criticism could benefit the project as a whole. Ultimately, there is very little respect for each other’s expertise and talents. Currently, the situation is problematic for everyone and it’s hard to detect which needs could benefit from this lack of trust, respect, and communication.The main root of the three problems is that the two engineers have two very different ways of thinking. The most apparent benefit is that Lovas’ organized and methodical thinking, and Bennett’s risk taking approach could lead to a prototype that is well thought out during the planning process, yet very innovative during the execution process. It is difficult to see how the team could benefit from the different perspectives because these two members must realize the benefits first. Another underlying cause to these problems is Pinto’s lack of direction in the project.Having the two engineers create two alternative designs was the easy, yet ineffective way to deal with this issue. Creating two alternate prototypes forced a situation where one of the two engineers would be made to feel inferior to the other. The actual outcome, Lovas creating the superior model, was predictable, and the worst possible because Bennett is less graceful in admitting defeat and will take a larger emotional toll. If Pinto would have been stronger initially and forced the two designers to create one model this situation would not have arisen.This situation does have a beneficial aspect in that an almost usable model has been created, and with the proper leadership here on out the team could really make something amazing. Pinto now will have to nurse Bennett’s ego, but if done well enough could stimulate a situation where Bennett is able to throw his creativity into full gear an d adapt Lovas’ model so that it will meet the lightweight criteria. Lovas’ somewhat viable model will be the key in implementing an action plan that will address the teams inter-personal issues and create a product that will end with Satera being a success.Action Plan Both Lovas and Bennett have their unique qualities that they bring to the table that differentiate them from one another. Gary Pinto has been described in the case as being known for his honesty and respect. It has been established that he combines praise for team member’s strengths and provides constructive criticism for their weaknesses. Gary Pinto’s first objective to meet is his duty to select which support structure was preferred over the other for the protection of the imaging system. The clear winner was Lovas’s honeycomb structure which withstood the vibration in the testing lab.However, Pinto is facing a tough decision of whether the honeycomb structure is feasible to meet th e criteria for Satera. Unfortunately, it was deemed too heavy and would need further expertise. The second objective that Gary Pinto must fulfill is altering the honeycomb design to one that meets Satera’s criteria. Pinto can only accomplish this through sufficient help of his team. Pinto should look to the team’s expertise and notice that Bennett has an expertise towards innovative ideas and may be able to come up with a way to make the honeycomb design lighter o fulfill the necessary requirements. Gary Pinto can use both Ira Lovas and David Bennett to their full potentials by having them work together to complete a well-rounded support structure for the imaging system. The issue at hand is getting Lovas and Bennett to cooperate. Gary Pinto can gain success for this project by sitting down Lovas and Bennett to explain to them both through the techniques of supportive communication. This technique of supportive communication will explain what each individual brings to the table and how it can benefit the team as a whole.He can describe Lovas’s superb design and then explain the issues with the support structure being too heavy. Pintos can then turn to Bennett and describe his strengths of innovation and ambition, then direct him through a problem-oriented route to help Lovas make the design lighter. By sitting both Lovas and Bennett down to support them and validate what each of them brings to the table, Pinto can rely on them working together to achieve a common goal at hand.A downfall to this proposed solution of bringing Lovas and Bennett together to implement each of their strengths is the factor that they may altogether dismiss the idea of collaboration. This is a serious risk that Gary Pinto faces due to the animosity that Lovas and Bennett have directed towards one another. The best solution to counter this unanticipated scenario is by motivating Lovas and Bennett through a paid bonus if they are able to meet the fast approaching de adline. Another key aspect of the conflict is that David Bennett seems to be the aggressor in the issues with Lovas.Bennett seems to be affected more by the lack of trust in his innovative ideas. By Pinto allowing Bennett to work with Lovas to complete this design, he can be motivated to take the lead on future projects based on the potential success of this current project at hand. Pinto can further encourage Bennett by promising that if the project goes well, he will establish a Research and Development department in which Bennett will be the sole leader of the improvement projects. This will be a paradise for Bennett and provide him plenty of opportunity to implement his unorthodox ways to come up with innovation.Such a plan will help encourage Lovas as well, since he will have fewer clashes (if any) with Bennett’s cognitive style and will have more chance to stay concentrated on the projects. The proposed solution of having Lovas and Bennett work together is feasible in t ime, money, and resources. Gary Pinto has a strong set of team members and must use them to their full potentials. By motivating them and creating awareness to their skillsets, Pinto can open the door to success both in this project and in future projects, by creating interpersonal relationships, and strengthening overall team cohesion.