Wednesday, December 25, 2019

business plan for dyson - 3488 Words

Contents 1.0 Introduction 3 2. Corporate Objectives 4 3) Market Overview 5 4) Marketing Audit: Internal and External 6 4.1) Marketing Mix of the New Product Line 6 4.2) SWOT Analysis of Dyson Company 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 4.3 PEST Analysis of the UK 9 4.4) Porter’s Five Forces 10 5) Assumptions 11 6) Promotions 11 7) Alternative Plans 12 8) Promotional Programme 12 9) Measurement and Control 13 Appendices 13 References: 15 1.0 Introduction Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum†¦show more content†¦The Company objective acts a guideline to the employees, to innovate products that will be launched in the market. The development and launching of the new products process is a short-term objective, and will take one year. In the first three months, the product will be developed and tested within the company. After this, the product will be taken to the potential buyers, in order to seek their feedback, concerning the product. This will help in making the necessary amendments, in order to enhance the experience of the customers. Dyson has a culture of creativity and innovation, which originated from its founder (Gottlieb 38). The employees are highly encouraged and empowered to be innovative, which has enhanced the success of the company, in the dynamic business environment. Being a highly innovative Company, Dyson will ensure that the new vacuum cleaners will meet the needs of the consumers. In addition, Dyson culture of innovation will come in handy, in case the product is not profitable as initially presumed. This means that the Company can find other alternative products within a shorter time, since they continuously innovate and improve on their products. 3) Market Overview The vacuum cleaner market has become more globalised, compared to other household appliances. Dyson Company is targeting the bag less vacuum market, which according to Jose has great growth prospects. Jose further argues that there is an increase inShow MoreRelatedTo What Extent Should the Strategic Decision-Making Be Mainly Determined by the Interests of the Shareholders Rather Than the Broader Range of Stakeholders?1012 Words   |  5 Pagesorganisation. The stakeholder approach means that the business focuses on the needs of its main stakeholders. These can include the local community, employees, customers and suppliers and can focus on environmental issues, regular orders and security of employment. In contrast to this the shareholders approach focuses on giving a good sized dividend to shareholders, which means the business objectives would be based on getting more profit. When Dyson moved its manufacturing to Malaysia to be closerRead MoreTypes Of Training Methods That Can Be Used By Different Organizations1504 Words   |  7 PagesThis training is designed to take two days, the first day we shall look at the various sources of business finances and their implications on the business. The following day we shall look at the tax effects on the various sources of funds to the business. There are different types of training methods that can be used by different organizations. For our case we are going to learn about how business entities can be able to source their finances, manage their finances so that they can meet their financialRead MoreEssay on Performance Measurement Systems in Business571 Words   |  3 PagesBusiness firms may seem to be similar, relying on guide of organizational models. However, in practice, all business is unique, functioning as a distinct arrangement of organizational models, designs and practices. Adoptation of any plan is all to support ‘’inimitable’’ business strategy. Performance measurement is critical in assessing organization overall performance and results are used for strategic planning to develop range of strategies (Tapinos Dyson, 2005) for achievement of sustainableRead MoreInternal Sources Of Finance Are1491 Words   |  6 Pages â€Å"Organic growth†- This is when the business sponsors itself to grow and develop. It can be attained through: Generating increasing sales- increasing in revenue to increase the overall gain. Use of retained profit- reinvesting retained profit back in the business. Sale of assets- facilitateRead MoreWorking As A Contracts Coordinator At Triacle Clinical Services1352 Words   |  6 Pageschallenging was the fact that the negotiating parties differed in working culture and values. On one occasion, I had to deliver a very difficult message to the other party. We wanted to terminate a contract with them, but also wished to continue doing business together on other matters. However, this contract was a focal point for my opponent, therefore it was likely that they would refuse engaging with our client in the future. What I aimed for in my negotiation was to build a positive relationshipRead MoreThe Global Tourism Industry Is Growing998 Words   |  4 Pagesexisting market and expand a new market for the potential customers from the world.† However, with the ongoing shrinking of profits and an increasing number of competitors, Mr. S realized that to find a proper strategic plan was necessary and urgent for the company. SWOT, as a business-assessment tool, helps management analyze its strengths, weaknesses, opportunities and threats (Berg Pietersma, 2015). Regardless of its limited merit, SWOT analyses are popularly applied in the reports of market researchRead MoreStrategic Leadership And Organisational Strategic Direction3503 Words   |  15 PagesIntroduction Adopting the right strategy is fundamental to the success of a business. Strategic decisions determine what products a firm will offer, which markets it will compete in and how it will compete. These decisions usually involve heavy investment and high levels of new markets, taking over competitors or redefining the business purpose are all strategic decisions. Companies have to modify their strategies in response to changes in the market or competitors actions. To operate and manageRead MoreThe Internet, is it a privilege or a necessity?700 Words   |  3 PagesThe Internet, is it a privilege or a necessity? Dyson contends that there is an unequal access to computers because the computer and software industries are being forced to â€Å"upgrade their products constantly and new products remain out of the reach of the poor.† (Dyson, 1997) Barbour’s article simply states, â€Å"once we allow technology to define the good life, we have excluded many important human values from consideration.† (Barbour, 1993) The Internet, is it a privilege or a necessity? For myRead MoreDyson Case Study3532 Words   |  15 PagesCOMPETITIVE ADVANTAGE 3 ENTERPRISE SYSTEM 4 ACQUISITION OF AN ES (ERP) 5 IMPLEMENTING ERP SYSTEM 5 THE ADVICE IMPLEMENTATION AND CHANGE 6 COCLUSION 6 REFERENCE 7 INTRODUCTION In reaction to global pressures Dyson planned to launch itself into international business. This report is written to advise the board of the company on the benefits of using Information Resources and Enterprise system to compete effectively and efficiently thereby having a competitive advantage in the IndustryRead MoreDysons Air Multiplier: Flaws and Functions3322 Words   |  14 PagesPPP Dyson s Air Multiplier: Flaw as Function Inventor and entrepreneur James Dyson used a defect in the Airblade drier as the springboard for an innovative table fan By  Reena Jana James Dyson, the British engineer and  entrepreneur  best known for his bright-orange high-tech vacuum cleaners and hand driers, is relaxing on a couch in a hotel suite overlooking Midtown Manhattan. Across from him, on a coffee table, sits what looks like a modern sculpture: a simple ring of plastic set atop a sturdy

Monday, December 16, 2019

Heritage and Identity in Pat Barkers Regeneration

The presence of Jews in England has been a source of controversy for many reasons. On page 35 of Pat Barkers historical novel Regeneration, Siegfried Sassoon reveals the nature of his relationship with his father, who left home when he was five, and gives an account of his Jewish history. Though he hadnt been raised Jewish and apparently had no association with his Jewish relatives, Sassoon was subjected to the discrimination that was often seen in England before and during WWI. Through Sassoons Jewish heritage and the other characters relation to the past, Barker exposes the need of mankind to identify with the past in order to come to terms with the present. There is much history concerning the Jewish people and their presence in†¦show more content†¦On page 247, Major Huntley, when asked if he knew of a reason for keeping Sassoon in Craiglockhart, responded with Spanish Jews . . . Fathers side. Spanish Jews, indicating that his father being Jewish was reason enough to doubt Sassoons integrity. However, he quickly reveals that Sassoons Mother was a Thorneycroft, dismissing his Jewish roots as giving him Hybrid vigour when combined with the English blood of his maternal ancestors. Major Huntleys view shows that even though he is quick to disregard Sassoons unfavorable Jewish roots considering his more nationally appealing qualities, it may have been reason enough to consider Sassoon unfit for service. In the novel, Sassoon is one of many men and women who are struggling to resolve an inner conflict between their past and present selves, a conflict revealed by their war experience. Coming to terms with the present means facing the past for many of the characters, including Dr. Rivers, who begins to struggle with his own identity while working with the soldiers at Craiglockhart. Eventually the doubt and the strain of his position cause Rivers to have a breakdown and he is ordered to take three weeks leave (139 -140) which he spends at his brothers chicken farm (149 -156). While visiting his brother, Rivers recalls certain moments of his childhood and ponders his relationship

Sunday, December 8, 2019

Ford and Taylorism Theory Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Ford Motor and Taylorism Theory. Answer: Introduction The Ford Motor Company was founded by Henry Ford and he adapted the theory of Taylorism created by Frederick Winslow Taylor to measure the workflow of his labor in order to increase his profit and give out more salary to the efficient workmen (Urick, Adams and Smith 2017). Thomas Friedman states the three era of globalization where it reveals that the world is flat in the sense the individuals are collaborating and competing with other individual on a global basis (Ghemawat 2017). The discussion below in the report will discuss the activity of week 1 and week 2 in brief and throwing light on the concepts of the Ford and Taylorism theory and Thomas Friedman on globalization and the three different era of the global world along with the iron rule that states that the world is flat. Discussion Week 1 Scientific management theory was framed by Frederick Winslow Taylor. The theory is sometimes also known as Taylorism. This theory analyses workflows of the labors productivity in order to improve efficiency of productivity. The theory founded that individual workers are more productive if the assigned task to them were according to their capabilities and strengths which will increase productivity. Henry Ford with his visionary ideas formed a company which manufactured cars incorporated in the year 1903 (Ford Corporate, 2018). The company was named as the Ford Motor Company. Henry Ford was the first to use the theory in his manufacturing company (Uddin and Hossain 2015). Therefore, Ford and Taylorism initiated the idea of massive production. In short, the theory focuses on both higher wages for the workmen and higher productivity leading higher profits for the company. The American and Australian or European employees would not accept the Taylorism theory in their workplace because these countries are more towards the individualism in nature resulting to the want of freedom and empowerment (Hoover and Nash 2016). In addition, with change in time, technology and automation has changed which in turn creates less chances of applying the theory. The call centers aim to make the maximum calls or increase the sales which are somewhat similar for each of its employees. The theory Ford and Taylorism can be used in this type organization to measure the productivity and performance of each of the employees working (Waring 2016). Similarly, this theory can be used in any organization where the need to analyze the performance of the employees according to their assigned job is required. However, the theory used long years back but if applied in present business world, there are chances of higher productivity or in some cases dissatisfaction among the employees resulting into low production. In the present time, the employees are more inspire with a challenging environment with raised salaries in their workplace which enhance to increase in quantitative productivity. On the other hand, team work efforts are more emerging as an important trend in global business environment. Hence, some of the aspects of the theory can be implemented in the global business operations. Week 2 Thomas Friedman analyzes three main eras of globalization as, era 1 from 1492-1800 which states that when the world was run by states and looked upon the conditions which their country can offer; era 2 from 1800-2000 reveals that the countries in this globalization offered and looked upon to compete in the global level with their companies and the final third era as from 2000 to present time and foresees the future as well where each individual competes for his or her benefit with other individual (Huang 2015). The flat world is a risk to the living in the present time considering the third era where the individual are busy competing with each other. According to Thomas Friedman whatever is about to be done it is done at any cost. In simple words, the idea to innovate will be accomplished by any of the individual from whole world. Therefore the competitive advantage has to be earned by each of the people with their own effort (Books 2017). The iron rule of Thomas Friedman of the world being flat in the third era of globalization where it is found to be uniform across the world but creates obstacle in the path of execution of any idea as each individual think of their own benefit. In spite of standing individual and competing still each individual works in a group to achieve the target but contribute the best among all. However, the flat world makes it clear that the individual has to compete with each other on the basis of their own idea and effort in order to collaborate and represent and implement his or her idea successfully. Execution of idea will have risk while implementing it but some people who overcome can innovate and implement it appropriately. Each individual has their own capability to integrate and dynamically bring change and impact on the whole world. There is a global competition where each one has to be a part of the possibility. Conclusion From the above discourse, based on the Ford and Taylorism theory it can be concluded that it analyses the labors productivity to improve efficiency. The organization in the present world can use some aspects of the theory which focuses on to gain high salary for the workmens work contribution and for the companys profit. From the Friedmans world is flat approach it is concluded that the present century is the 3.0 era from among the three eras of globalization. There are many risk associated with it. In this era if an individual does not analyze and progress with his or her own idea then someone else will take the idea and will earn the benefit References Books, W., 2017.Summary and Analysis of The World Is Flat 3.0: A Brief History of the Twenty-first Century: Based on the Book by Thomas L. Friedman. Open Road Media. Ford Corporate. (2018).Ford Motor Company Timeline. [online] Available at: https://corporate.ford.com/history.html [Accessed 13 Feb. 2018]. Ghemawat, P., 2017. 11 Why managers still need to take account of comparative advantage.Cloth for Wine?, p.87. Hoover, H. and Nash, G., 2016.American individualism. Hoover Press. Huang, G., 2015. Global visions and East/West intercultural communications: From Whitman to Kipling to Friedman.Comunicacin y Sociedad, (24), pp.161-186. Uddin, N. and Hossain, F., 2015. Evolution of modern management through Taylorism: An adjustment of scientific management comprising behavioral science.Procedia Computer Science,62, pp.578-584. Urick, M.J., Adams, D.E. and Smith, T., 2017. Taylorism and Operational Excellence Improving on the One Best Way.Journal of Leadership and Management,1(9-10). Waring, S.P., 2016.Taylorism transformed: Scientific management theory since 1945. UNC Press Books

Sunday, December 1, 2019

Market research is the key to success Essay Example

Market research is the key to success Essay Tesco, the gigantic supermarket chain, has decided on conquering the United States market with Fresh and Easy strategy since 2007; however, is undergoing huge losses approximately to 300 million dollars the previous year. Fresh and Easy strategy claimed to target at supplying a rising proportion of shoppers who prefer frequent trips to local convenience stores rather than traditional American weekly drive to hypermarkets. Furthermore, it might contain penetration pricing method and certain promotions in order to increase sales. The strategy is claimed to be faulty as the marketing research that it based upon is less accurate. This essay will critically examine whether market research is the key factor that determines the success of a business in terms of Tescos marketing strategy using Fresh and Easy. Initially, the nature of market research will be analysed, followed by discussions of the probable existence of other factors and eventually a conclusion would be drawn. Marketing strategies are carefully evaluated plans for future marketing activity that balance company objectives, available resources and market opportunities (Marcouse, 2008, p461). Tesco might have use, in Ansoffs terminology, market development or diversification as their marketing strategy when opened up outlets in United States. Market development strategy is about selling existing products to new markets, for instance, new geographical areas. It could be risky unless the company has spotted clear marketing opportunities; whereas diversification strategy is about selling new products to new markets, which is a very risky strategy as the company operates utterly outside its range of knowledge and experience. To undertake marketing effectively, businesses need information. We will write a custom essay sample on Market research is the key to success specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market research is the key to success specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market research is the key to success specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus market research is needed to gather information about consumers, competitors and distributors within a firms target market and subsequently being analysed and evaluated, which is a way of identifying consumers buying habits and attitudes to current and future products. (Marcouse, 2008, p143) There are two main types of market research, which are field research and desk research. Field research gathers primary data directly from people within the target market. If Tesco conducted field research, it could collect data through various resources. As through retailer research, retailers are likely to know all crucial information as they serve customer directly. It is vital to have observation as a resource due to location is an important factor to Tesco as it has expanded business in a new market. If Tesco done experiments such as test markets and pilot trials of new products before launch, it could measure and evaluate customers reactions to changes in the marketing mix. (Tutor2u, n. d. , p9) It might also have used customer interviews or questionnaires, focus or user groups, surveys or panels as one of the sources in order to have a general consumers overview. There are several advantages associated with field research. Tesco could aim questions directly at research objectives, derive latest information from the marketplace and assess the psychology of the customers. Moreover, the relevant data could be a competitive advantage as other rivals will not have had access to it. As for the drawbacks, it can be costly, time-consuming and at the same time Tesco taking risk of bias questionnaires and interviewer. In additions, the research findings may only be usable if comparable backdata exists (Marcouse, 2008, p144). On the contrary, desk research uses secondary data that already exists. If Tesco carried out desk research, it could collect data via internal and external resources. Internal resources may consisted of company accounts, internal reports and analysis, retail data (e. g. loyalty cards) and stock analysis (Biz/ed, n. d. ); whereas external resources may comprised rivals marketing literature, government-produced data, trade press and the internet (Marcouse, 2008, p143-144). Desk research often obtained a wide range of data without high cost, and usually based on actual sales figures or research on large samples which increase accuracy of the data. A further advantage is allowing Tesco to have a good overview of the market. However, the data may not be updated regularly and not tailor-made to companys need. Similarly, the reports may be expensive to buy on various marketplaces (ibid, p144). Market research data could be numerical or psychological, namely, quantitative or qualitative (Marcouse, 2008, p143). If Tesco used quantitative research, it concerns with gathering hard data on large sample of people and presenting information on statistical basis, such as diagrams that could be used to analyse the information. It usually interrelated with data on the market size, shares and growth. Three key perspectives to be considered by Tesco, that are sampling, writing an unbiased questionnaire that meet the research objectives, and assessing the validity of the results (ibid, p146). If Tesco used qualitative research, they could understand consumers behaviour, attitudes and perceptions in some depth but not statistics data. It usually conducted by psychologists and takes two main forms which are focus groups and depth interviews. Focus groups conducted with psychologists and a group of consumers; whereas depth interviews only between a psychologist and a consumer, which is better as to avoid risk that group opinions will be swayed by certain influential person (ibid, p145). It is at best if Tesco combined both research types as one because if only one research type being conducted, Tesco would not get a whole picture of consumers behaviour, attitudes and perceptions. Sampling means selecting people as representative of the whole of a population which their view will be taken as representative of all first-time buyers. There are three main sampling techniques that Tesco might have used. If Tesco used random samples, it ensures everyone in the population has an equal chance of being selected. It would be effective, but costly and time-consuming, and may have chosen those not in the right group. If Tesco chosen quota sampling, it selecting interviewees in proportion to the consumer profile within the target market (ibid, p146). It aims at obtaining a sample that represents the overall population (tutor2u, n. d. ). It is relatively cheap, effective and most commonly used. However, it is not random thus enduring some risk of bias. If Tesco opted stratified sampling, it only involved interviewees with key characteristic required for the sample. Within this stratum of population, individuals could be found indiscriminately or by setting quotas based on factors such as region (Marcouse, 2008, p143). Although it still random, it is more focussed, relevant and may be more cost effective. It is important for Tesco to consider the sample size and response rate as these could lead to serious issues such as launch of product flopped. Generally, a sample of 100 respondents is far more meaningful if the results are clear-cut. A sample of 1000 respondents is possible but costly. Survey methods may have influence in response rate and built-in bias rate. Database-driven research, for instance, may be the most accurate and reliable resource as it information bases upon current or ex-customers. Market research helps firms to plan ahead rather than to guess ahead (The Times 100). Large established companies such as Tesco have huge advantages over new smaller companies as their knowledge of consumer attitudes and behaviour constructed from years of market research conducted. However, it may not be the only factor that determines the success of a business. Test marketing, for instance, could provide more accurate data than marketing research, thus allows more accurate sales forecasts and identify a weak link; howsoever, it is far costly, acquire large-scale of production and allows rivals to foreseen. Besides, innovation enables company to distinguish themselves from rivals and even interrupt the product life cycle by extend the product maturity. Furthermore, external factors such as economic and environment could be the main issues. As an example, global recession is claimed by Tim Mason to be one of the factors that caused Tescos losses in US stores (Finch, 2009). Taking everything into consideration, certain conclusion can be drawn. Tesco which has strong home branding and in a very good financial health, that Fresh and Easy strategy would be far more effective and accurate if Tesco conducted both primary and secondary marketing research which combining both qualitative and quantitative research in specific locality of their United State stores. It appears probable that marketing research may be fairly important as one of the factors that determine the success of a business but may not be the only crucial factor.