How social commerce help business Essay Example | Topics and Well Written Essays - 2000 words

How social commerce help business - Essay Example Social commerce is a process of utilizing social media with the intention of facilitating businesses to perform marketing, buying, selling as well as sharing of products and/or services in both online and offline market segments (Zhou, Zhang & Zimmermann, 2013). In the recent business scenario, social commerce is identified to play an important role for businesses to perform their activities in the worldwide market segments in an efficient manner. Social media including Facebook, blogs and YouTube among others are used for promotion purposes and also for executing business transactions by firms with the targeted client base with the motive of improving its overall effectiveness and competitiveness (Zhou, Zhang & Zimmermann, 2013). Emphasizing on the notion that social media technologies are recognized to be playing a significant role towards the development of businesses, the paper will intend to emphasize on the factors which are deemed to be responsible for the success of social co mmerce in the contemporary business era. Success of Social Commerce In the present business environment, the development of technologies and the rising notion of globalization have been observed to intensify market competition. Moreover, consumers in the worldwide market segments are observed to be driven with modern technologies. In this respect, organizations, in order to execute their business activities proficiently and competently in international market segments should adopt the tactic of social commerce. It has often been affirmed that social commerce will assist business organizations to appropriately target worldwide consumers and maintain long run association with them with the virtues of the minimized gap between customer demand shifts and organizational service deliverance. It is in this context that organizations and customers with online technologies are facilitated with the opportunity of exchanging information in relation to products and/or services in a time and cos t efficient way. Moreover, the customers will also be able to acquire important information from trusted individuals about buying and selling decisions. In this context, organizations using social technologies will be able to provide consumers with enhanced shopping experiences in comparison to the organizations focusing solely on traditional approaches. Hence, social commerce also aids in developing a better relationship with consumers (Zhou, Zhang & Zimmermann, 2013). From a theoretical perspective, it can be affirmed that social commerce is a tactful blending of social networking technologies along with e-commerce. There are certain drivers which are seemed to be responsible for the development of social commerce. In this regard, the technological factors are considered to be a major factor responsible for the growth of social commerce. Moreover, the rapid progress of technology and communication sectors can also be identified to have increased the essentiality for organizations to adopt latest technologies in order to execute its business activities successfully. The government of a country is also perceived to formulate as well as implement policies and regulations with the intention of supporting technological development and Information Technology (IT) (SAGE Publications, 2005). It has often been argued in this regard that social comm